What is TOGG?
TOGG (Turkey’s Automobile Enterprise Group) is an initiative that attracts attention with the advanced comprehensive and sustainability-oriented perspective offered by Turkey’s automotive industry. The history of its establishment and its development process, how it emerged and the stages it went through can be seen. Founded in 2018 by the coming together of Turkey’s leading industry and technology analysts, TOGG was established to contribute to Turkey’s automotive industry with domestic and electric vehicles. This vision has shaped TOGG’s product range and determined its strategies for the future.
Importance for Türkiye
Turkey’s impact on the automotive industry is measured by domestic production and R&D activities. Contributing to Turkey’s automotive industry with domestic production and R&D activities and becoming internationally competitive as a domestic brand is seen as a measure of TOGG’s impact.
It stands out as an initiative that has the potential to shape Turkey’s future in the automobile industry. However, it may face challenges in competing in international markets and achieving sustainability goals. Overall, TOGG’s success shows that it has the potential to contribute to the transformation of both Turkey and the global automotive industry.
The product range aims to provide a sustainable mobility solution with electric vehicles. The company’s planned vehicle models consist of environmentally friendly and technologically advanced vehicles such as electric SUVs. The design and engineering of these products is a reflection of TOGG’s technology and innovation-focused approach.
Date
Turkey’s first national automobile branded TOGG (Otomobili Girişim Grubu) is a Turkey-based automobile manufacturing company. The company launched the first vehicle in 2022.
The companies and organizations that decided to work together to produce domestic automobiles in Turkey were announced by President Recep Tayyip Erdoğan in November 2017. For this purpose, Anadolu Group (19%), BMC (19%), Kök Group (19%), Turkcell (%) 19), Zorlu Holding (19%) and TOBB (5%) on 25 June 2018, Turkey’s Automobile Girişim Grubu Sanayi ve Ticaret A.Ş. was established.
In September 2019, it was claimed that Kök Group would withdraw from the project. In October 2019, the company headquarters moved from Şişli, Istanbul to Gebze, Kocaeli. The company’s CEO, Gürcan Karakaş, announced that the car, whose design will be completed in 2019, will go on sale in 2022. . SUV and sedan models of TOGG Domestic Car were introduced at a press conference held on December 27, 2019.
TOGG’s Vision and Mission
The sustainability strategy aims to minimize environmental impact, starting from the production process. This strategy includes the use of sustainable materials and carbon footprint reduction. In addition, it is aimed to reduce fossil fuel consumption and provide an environmentally friendly transportation alternative with the use of electric vehicles.
Its strategy to expand into international markets plans to focus primarily on the European market and then step into markets on other continents. This demonstrates the company’s potential for international competitiveness.
It was announced that TOGG will establish a factory in Gemlik, Bursa for the production of electric cars at a cost of 22 billion TL. It was announced that project-based state aid would be given for the factory. The first digging for the factory was started on May 21, 2020. In August 2020, it was decided that the company would produce under the TOGG brand.
Product range
Equipped with a Turkish-made electric motor, the TOGG crossover will be produced in 2 versions with a radius of 300 and 480 kilometers. It is planned that the manufacturer will offer chargers to replenish 80 percent of the vehicle’s battery capacity in approximately 30 minutes. No further information was given about the TOGG crossover battery specifications, but according to available statistics, the production of a 150 kWh charger for the fast charging system can be estimated. The manufacturer will guarantee the batteries of manufactured cars for 8 years.
TOGG aims to offer a wide range of products with various electric vehicles by bringing an innovative and environmentally friendly approach to Turkey’s automotive industry. The company’s planned vehicle models are designed with a variety of features that cater to users’ different needs and preferences. Here are some main models in TOGG’s product range:
- Electric SUV Model: The electric SUV model, planned as its first product, is the flagship of the company. This SUV model attracts attention with its large interior volume, high-tech equipment and zero-emission electric engine. At the same time, it aims to meet users’ expectations with its modern design and high performance.
- Electric Sedan Model: The electric vehicle model planned to be offered in the sedan segment could be an ideal option for urban and long-distance travel. This sedan model prioritizes the comfort of drivers and passengers with its elegant design and comfortable interior. It also aims to offer high-level performance in terms of safety and driving experience.
- Electric Hatchback Model: The electric hatchback model, designed to appeal to a young and dynamic user base, stands out with its compact dimensions and agile driving features. This model can be an ideal option for urban use and aims to offer an environmentally friendly transportation alternative with energy efficiency.
The product range includes a variety of vehicle models to suit the different needs and preferences of users. Electric SUV, sedan and hatchback models reflect the company’s diversity and innovation-oriented approach. These models are considered an important step to offer a zero-emission and environmentally friendly future to Turkey’s automotive industry.
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